Join leaders behind iconic trading card games for a deep dive into the TCG renaissance, exploring billion-dollar brand strategy, "drop" culture, scarcity and building inclusive global communities.
Long Description:
Join the leaders behind the industry’s most iconic trading card games for an insightful look at the strategy driving the modern TCG renaissance. This panel moves beyond surface-level trends to explore the complexities of managing billion-dollar brands, navigating "drop" culture and scarcity, and building inclusive global communities. From the meteoric rise of Disney Lorcana to the enduring legacy of Pokémon and the creative disruption of Secret Lair, these executives will dig in to the evolving landscape of TCG.
Moderator: Deirdre Cross (Game Industry Executive, Board Member Women in Toys, Licensing & Entertainment)
Panelists: Zoe McNamara, UVS Games (Riot Games: Riftbound TCG)
Merritt Rodriguez, Product Line Manager, TCGs for Asmodee studio Fantasy Flight Games (Star Wars: Unlimited TCG)
Event Type:
SEM - Seminar
Minimum Players:
1
Maximum Players:
70
Age Required:
Everyone (6+)
Experience Required:
None (You've never played before - rules will be taught)